Dec 17, 2016
Sedikit pemberitahuan tentang kaedah penilaian Asean Car Of The Year. Maaf dalam bahasa Inggeris kerana #kopipes.
Sebagai rumusan ringkas, ACOTY adalah usahasama media permotoran Malaysia, Indonesia & Thailand dan diterajui iCar Asia. Penilaian dilakukan oleh panel juri terdiri daripada media yang terlibat. Maklumbalas pengguna/pembeli kereta pun diambil kira serta juga pihak syarikat-syarikat insurans & waranti yang menilai aspek ketahanan & susut nilai ataupun harga sekenhen.
Petikan daripada www.caroftheyear.asia:
Setup as a collective effort media outlets from three of ASEAN's largest car markets – Indonesia, Thailand and Malaysia, the ASEAN Car of the Year (ASEAN COTY) awards seeks to recognise the hard work of automotive brands in delivering good products to consumers in ASEAN.
What makes ASEAN COTY unique is its transparency. The voting process is well documented and will be released to the public upon announcement of the award winners. Each vehicle will be judged by a panel of motoring journalists from the region. In an effort to make the awards more relevant to consumers, the nominated models will also be judged by insurers and third-party warranty service providers, who will rate each car on their reliability and depreciation.
Consumers are also invited to participate in a survey to rate their ownership experience with the brand.
The scores are then tabulated and weighted in accordance to their importance using the ‘Car Buying Guide Index’ (CBGI), developed by the ASEAN COTY committee. CBGI aims to mimic an actual car buying process and is a central part of making ASEAN COTY relevant to consumers.
For example, scores for ‘Pricing and Value’ will carry a higher weightage than ‘Handling.’ Every car model that is officially sold in the three participating countries of ASEAN COTY is eligible for the awards.
As ASEAN COTY is a non-profit initiative, the commercial rights to ASEAN COTY is given to all participating brands and media publications for free.